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In each issue of Invst Guru, we'll spotlight the latest trends, share success stories, and offer insights from industry leaders. We aim to equip you with the knowledge and opportunities to participate effectively in equity crowdfunding, whether you're looking to fund your innovative startup or invest in potential unicorns.

🧠 Featured Company: Good Thoughts — Reimagining Group Therapy for the Virtual Age

🧭 Executive Summary

In a world rapidly evolving through digital transformation, behavioral health remains one of the last frontiers yet to embrace immersive innovation fully. Good Thoughts, a Fort Lauderdale-based startup, is stepping up to meet that challenge. Through a proprietary SaaS platform, the company is introducing a new method of delivering group and individual therapy that blends traditional treatment's proven benefits with the flexibility and creativity of immersive virtual environments.

But Good Thoughts isn’t merely offering telehealth. It’s an enterprise-ready, HIPAA-aligned platform that enables therapists to deliver therapy within customizable VR/AR environments. These aren’t science fiction concepts, they’re working tools already in beta at behavioral health centers.

The company is positioning itself as a technology partner for the mental health sector, offering scalable tools to large health centers, mid-sized practices, and solo therapists.

🧩 The Problem They’re Solving

Telehealth has increased accessibility, but it has also introduced new limitations.

For therapists and patients alike, video conferencing can create a sense of emotional and physical distance. Flat, two-dimensional screens often fail to foster deep therapeutic connection, especially in group settings. The constraints of traditional video platforms can particularly hinder group therapy, a highly cost-effective and evidence-supported form of care.

Additionally, therapists face time-consuming administrative challenges, such as taking session notes, managing hybrid care models, and ensuring insurance compliance.

💡 The Good Thoughts Approach

Good Thoughts is developing a virtual therapy platform that addresses these gaps by immersing patients in calming, avatar-driven 3D environments. Whether on a virtual beach, in a tranquil forest, or in trauma-informed digital spaces, the platform supports deeper emotional engagement.

Key Features:

• Immersive Sessions: Delivered via Meta Quest headsets, with plans to expand to other VR devices.

• AI Note-Taking & Integration: Automatically captures session data to streamline administrative tasks.

• Built for Compliance: Hosted on secure cloud infrastructure and designed to integrate with healthcare data systems like KIPU, Salesforce, and Sunwave.

• Custom Therapy Environments: Tailored spaces for anxiety, trauma, addiction, and general wellness.

🧪 Market Opportunity

The U.S. behavioral health industry is estimated at over $250 billion annually. While telehealth solutions like Zoom and Teladoc have become common, they were not built specifically for therapy. Good Thoughts is betting that immersive, therapy-native platforms can enhance clinical outcomes and patient participation, while helping providers differentiate themselves in a competitive care landscape.

🔁 Business Model Overview

The platform is built to serve three core segments:

1. Enterprise Clients (e.g., behavioral health centers)

   • Custom integrations, long-term contracts, and white-label options

2. SMBs (e.g., group therapy practices)

   • Flexible pricing and quick onboarding

3. Individual Therapists

   • Real-time scheduling and patient matching tools

This diversified approach allows the platform to adapt to different practice scales while maintaining a consistent infrastructure backbone.

🚀 Go-to-Market Strategy

Good Thoughts is executing a multi-pronged go-to-market approach:

• Pilot Programs: Early beta tests are underway with organizations such as Recovery Unplugged.

• Conference Engagement: Presenting at health tech events like those hosted by NSU’s Levan Center.

• Strategic Partnerships: Collaborations with providers like KIPU Health, Salesforce, and Sunwave.

• Educational Outreach: Engaging the professional therapy community through CE credits, social media, and podcasts.

🔧 Technology Stack

The platform includes both a VR module and a complementary web interface:

• VR Layer: Built on the Godot Engine, supporting interactive therapy scenarios through “The Mirror” platform.

• Web Interface: Enables session scheduling, data syncing, and integration with wearables like the Oura Ring. Built on React, MongoDB, and Node.js.

Compatibility with EHR, CRM, and IoT ecosystems is a core part of the product roadmap.

🧬 The Team

• Alex Hochberger (CEO & CTO): A tech entrepreneur with expertise in AI, AdTech, and SaaS infrastructure.

• Andrew Sossin (Executive Chairman): A business leader with a background in operations and M&A.

• Melissa Stone (Ops) and Janelle Murray (HR & Marketing) round out the leadership team with experience in compliance and organizational scaling.

⏰ Product Development Timeline

Good Thoughts is rolling out features in phases throughout 2024–2025, including:

• AI-Powered Therapy Simulations: Non-playable characters (NPCs) for role-play scenarios

• Real-Time Biometric Integration: Syncing heart rate and breath control for mindfulness-based therapies

• Custom Exercise Builders: Tools for clinicians to design interactive modules

• Full Telehealth Video Mode: An alternate access path for those without VR

🌐 Why It Matters

Mental health care is a personal and public priority, yet infrastructure has lagged. With the rise of spatial computing, immersive technology may play a vital role in democratizing and personalizing therapy.

Good Thoughts is exploring how to bridge that gap with tools that combine therapeutic rigor, technological innovation, and scalable delivery.

Whether this company ultimately defines the category or helps move the industry forward, its work illustrates how digital health is evolving beyond screens—and into spaces designed for healing.

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